What is Prismata?Prismata is an easy-to-learn, fast-paced hybrid strategy game that borrows familiar elements from real-time strategy games, collectible card games, and tabletop strategy games, combining them in a radical new way. Think 'turn-based StarCraft', but without a map. Or, think of Hearthstone with workers and build orders instead of decks.In Prismata, players take turns spending their resources, building up their economies, constructing an army, and obliterating one another until only one side remains. Games last only minutes, but always feel fresh thanks to randomly-generated unit pools that are different every time. Game Resources. Social.Spoilers: !I am hidden! I know this is subjective and this only my opinion but I nearly dismissed this game out of hand from glancing at the steam page.

I only picked it up because it was free a few weeks ago but I didn't really have any interest in playing it. No way I would have bought it. What convinced me to actually give it a try it was reading the many positive reviews a few weeks later when I was bored. And turns out I love the game! I also don't have a problem with the artstyle once you're actually in the game. I even bought the $25 backer pack.But seriously the steam page at a glance sucks. Not trying to be an asshole but I'm not going to sugarcoat it.The first thing you see is the logo with Anya and Swade next to it.

Prismata really does look like the style of a visual novel. In fact, it looks okay. It looks just ‘okay.’ There’s nothing spectacular about it. Nothing breathtaking. If a regular everyday artist drew these, it might be more impressive with some background art, but your main character, Swade, looks high all the time without his glasses. Prismata really does look like the style of a visual novel. In fact, it looks okay. It looks just ‘okay.’ There’s nothing spectacular about it. Nothing breathtaking. If a regular everyday artist drew these, it might be more impressive with some background art, but your main character, Swade, looks high all the time without his glasses.

The logo looks low budget and Anya in skintight clothes makes it look like those terrible freemium mobile game ads. I've been telling my friends about the game too and they have expressed similar views, on the game looking cheap/crappy from the store page. Which is not the case at all, its doing the game a huge disservice!The main two problems as I see it:1.) You need a new logo.

Seriously no easy way to put it, that metallic one just does not look good to me. Makes the gane look cheap/low quality2.) Get rid of Anya from such a prominant position in the marketing.

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Focus on promoting the strategy elements not the story. Unfortunately that sort of artstyle has a bad association because of the plethora of low quality games that use similar female figures to promote their crappy products.Obviously this is all subjective and I could be wrong, feel free to tell me if you think so:). Thanks for your feedback.Regarding #1, it's actually interesting because the trend with game logos recently has actually been increasingly more cheap-looking, with a lot of very simple letterforms and flat design. Back when we did that logo everyone was doing fancy 3D shiny shit like the starcraft or league of legends logo. Not sure if it's time for a refresh but the version on our Steam page is quite a bit improved over the older ones (the subreddit actually needs to have that updated).

Do other people think it looks cheap or dated? If you google 'prismata logo' then you can see a few versions from over the years.If the game were going to be permanently at $25 then I might agree with you on point #2, but the game will ultimately be free-to-play so we're looking to cast a wide net. Those mobile ads are like that because they're very effective, and our goal is to maximize our installs once people get to the page and see free-to-play.

We can try some different things once that happens and see how our conversion ratio changes (though note that maximizing conversion ratio isn't necessarily optimal if it ultimately attracts worse people to the community). When we go on other stores like gog etc. Where there is a single $25 game to buy, we might have different art. We'll see!.

Firstly, its really cool that you respond to the community (so quickly too).Re: #2, I can see where you're coming from, but that sort of thing is effective for BAD games that can't sell their gameplay. Prismata is not a bad game, no need to go down to their level. If you look at all the massively successful free games, Clash Royale, Candycrush, Hearthstone etc, they advertise on gameplay. I liked the campaign fyi, so its not like I dislike the characters, they just weren't appealing to me until I actually played the game. Yeah from the ads I can tell hearthstone is a children's card game, candy crush is a match 3 game, and clash royale is some kind of rts thing in an arena. I can't really judge whether the games are good or bad within their respective genres though. When I think of game that advertises on gameplay, I imagine a game that somehow conveys to me not only what type of game it is, but that it is a well balanced, thought out, and polished game that will be enjoyed a lot by people who play games in that gene.

It might do that by showing gameplay footage and explaining what's going on, providing player testimonies, or sponsoring streamers in order to get eyeballs watching the game being played. I haven't spoken to you too much about this topic but I think the way you're looking at #2 might be slightly wrong.

Prismata is a very niche game, so while the type of mobile ads might attract a lot of people to install and test the game, these are also the type of players to not make it past the 3rd single player mission because it's too hard. (It's not, they just don't want to think, they want candy crush). The majority of these types of players will quit and never spend a dime on prismata. On the other hand, if you market more towards your niche, the people that do come in stick around and spend money.Obviously the dream is to be able to do a mix, where you're marketing wide enough while also getting people that are into your niche trying the game, I think what OP is saying and what I agree with is that people that would really really love prismata really really hate bad mobile shitty strategy games, that prismata 'looks like'. By association of marketing, people that love strategy will dislike bad mobile games and therefore dislike prismatas marketing and never even try the game. Free-to-play honestly isn't good enough to get people trying. (Just recently For Honour went free-to-keep if you install it within a weeks time, kinda like mata had on steam a bit ago.

I told friends about it. Most if not all said it was too much effort and they don't even want to try the game). I think, to build on the advertising: prismata units battling it out could be quite the advertisement. Some of the unit arts look really good, but its barely used outside of pure gameplay. Imagine odin, lucina and zemora in an epic battle advertisement!!Or maybe a bit more lighter, and animate armies of tarsiers vs splitters, theres a lot of unexplored territory here. Maybe do some yugioh-like add where anya and swade grab their pads and build up drones to summon awesome units too. I think that could really build upon the feel the game has.

Apb reloaded gameplay. Actually the piece of artwork I had in the back of my mind was the random tear in the blue haired girls top on your twitter page. Now that I think about it, it's not Anya specifically but the over-sexualisation of all the girls in general. I just jumped on the comment and mentioned Anya without thinking who was who, you can replace Anya in my initial comment with any of the girls honestly.Could just be an age thing too now being mid twenties. I don't think I am overly prudish (but maybe I'm finding out I now am!), just makes it a little awkward to recommend to my friends of similar age if that makes sense? 'Hey check out this game where they all have huge tits'Probably doesn't bother most people, maybe even the opposite, but yea, dunno, just feels that by recommending it I'm endorsing the over-sexualisation and then you get the 'why are you into this?' Well it's a great game. I think Anya brushing through her hair with a slight smile tries to hard to mirror a 'date going well' fantasy.Prominently putting her on the picture is allright for me, if it would not try to trigger subconscious male reproduction reactions;)Prismata is not cheap like that.

I get that it has to get the most attention to bring in new people who are not familiar with the genre- like me: Prismata is totally not my genre, or at least, WAS not my genre until I tested it- but this just sets a signal that sits wrong with me and devalues the worth of the game in my eyes.Like a cheap salesman trying to convince you of a high quality product.What effectively sold me the game though was an article on Rock Paper Shotgun. I think a less sexualized steam logo and lots of publicity on the right media sites is the better way to go, but I am an idealist, so most likely I am wrong from a PR point of view:D.